Here are some tips on how to write:
1. Subject part
- Keep it short and concise
Text in the subject line must be less than 50 characters. If you write longer than that, customers, especially those viewing on mobile, will not be able to fully see that part.
- Make it memorable
Consider that part to be the summoner.
2. The greeting part
Since this is the first part of your email they see when they read it, it's important to get it right. The salutation sets the tone of the email. This writing tone depends on the level of intimacy between you and the recipient. The better you know the recipient, the less formal the greeting will be. If you don't know much about the buyer, keep this part short. In all cases it is better to mention the name of the recipient. This will help to quickly build rapport and reach the goal.
For example, it is better to write "Hello, Ms./Mr. X" than just "Hello".
3. Body part
Although a friendly tone of correspondence is better, these types of emails have their own rules. So stick to the format and convey your message clearly and directly.
Introduce yourself
If the recipient does not know you, write your name, position, how you met, who introduced you, and other information. For people who know you, leave this part out.
Write briefly
People are very impatient these days, so keep your email short.
Make the purpose of your email clear and direct. Number the important parts, it makes the text more readable.
- Don't give too much information
Avoid overly detailed email. Write the gist, and add documentation if necessary. Use exclamation carefully and capitalize only when necessary.
4. Closure
How you end an email is just as important as how you start it. Because you don't want to give the wrong impression to your buyer. For example, if there is no acquaintance with the recipient, it is recommended to write "regards" and not "with love" at the end.
You can end the connection with these words:
- Sincerely;
- With love;
- With all my sincerity;
- Best wishes;
- Thanks in advance;
- Thanks;
5. Email signature
An email signature is essential for business correspondence. This will make you look more formal and serious. A good corporate email should include:
Name and address
Contact information
Links to your social network profiles
A calendar link, if available (so people can send you meeting requests)
Professional photography
In future articles, we will write about other types of emails.