The most effective SEO strategy for your website will vary slightly depending on the nature of your brand and customer base.
In this article, we have listed for you 15 best and 100% free SEO tools recommended by professional SEO:
Ahrefs Backlink Checker - Ahrefs’ Backlink Checker shows you the top 100 backlinks to any website or URL without having to purchase other products.
Animalz Revive - Keeping your content fresh is one of the most important factors for SEO.
AnswerThePublic - AnswerThePublic scans blog posts, social media posts, and various forums for questions that people ask. It modifies those questions into keywords, offering a rich well for keyword planning for any business.
Bing Webmaster Tools - Bing Webmaster Tools is the most overlooked and insanely useful SEO platform.
Checkbot - It helps you fix broken links, eliminate duplicate pages, create readable URLs, avoids temporary redirects, and ensure that each page title has a unique name.
Chrome DevTools - Chrome’s developer tools are the best-kept free SEO secret. They let you research your competitors, check rankings for different regions, test your site on different (emulated) devices with different screen resolutions, track page load metrics, and so much more.
Google Analytics - Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
Google Keyword Planner - Google Keyword Planner is still the best tool for understanding how people are using language to search.
Google My Business - Google My Business is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.
Google Search Console - Google Search Console is a platform designed to inform you of how Google sees your website and provide you with feedback so you can improve and fix any issues on your site.
Google Tag Manager - Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
Google Trends - Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.
Rank Math - Rank Math WordPress SEO plugin will help you rank higher in search engines.
Hunter - Hunter helps you quickly find email addresses, and with the free version, you get 50 free searches per month.
Lighthouse - Lighthouse is an open-source, automated tool integrated into Chrome’s developer tools for improving the quality of web pages. It’s free, and you can run several audits including SEO and performance tests of your website.