Many types of advertising have lost their relevance after going digital. In other words, digital marketing has overtaken traditional marketing. It's true that television still maintains its place, even if it's not what it used to be. However, this cannot be said about billboards and street advertisements. Now there is a division within the digital: where to advertise? From Instagram or Facebook "Ads Manager"? Advertising is provided by "Ads Manager" at a professional level. With this service, Meta offers more options and more functionality to the profile owner. But for small businesses, advertising on Instagram works better. Which means they have a small budget and don't need detailed advertising. Generally, when you start advertising for your brand, you do tests first. You advertise with different targets to define who the crowd is. This also applies to the question of where to advertise. So, after you know the audience, you should check the advertisement from different places in the same way. Because the main thing is to check. You should check all the tools and compare the results. Whichever brand gives you good results, you should continue on that path. Taking the 3-sentence border out of the context, let's say that this also applies to the target. It happens that the advertising target you always give no longer gives the usual result. In other words, the crowd is "saturated". Therefore, it is necessary to go for changes.
In a word, it is impossible to say what exactly with the verdict. For example, Instagram is more suitable for profile visit ads. As we said before, you need to check. We have experienced this ourselves. So, we gave the message advertisement both from "Ads Manager" and from "Instagram" itself. As a result, Instagram became more successful. It also depends on the field of activity of the brand you are advertising. But it can never be said that this place is better or worse. Check, check, check again!