What is SEO?
In the digital age, having a successful website requires more than just design and content – visibility in search engines is also essential. This is where the concept of SEO (Search Engine Optimization) comes into play. So, what is SEO? SEO is a set of technical and content-oriented measures to ensure that your website ranks higher on search engines like Google. At ERAsoft, we help our clients reach their goal of appearing at the top of Google by offering services such as site optimization, local SEO, SEO audits, and backlink services. In this article, we’ll provide comprehensive information about the importance and main aspects of SEO.
The Main Goal and Working Principle of SEO
The main goal of SEO is to increase organic (non-paid) traffic by ensuring that a website ranks higher in search engines (especially on Google). This process involves not only technical measures but also creating user-focused content, ensuring mobile compatibility, load speed, and keyword-optimized headings.
For example, when a user searches “What is SEO” or “SEO Azerbaijan,” our goal at ERAsoft is for the user to see our website among the top results. To achieve this, site optimization and SEO analysis must be regularly updated and aligned with Google’s algorithms.
SEO is also a long-term strategy. Paid ads may provide short-term results, but SEO ensures lasting visibility and user trust – making it more valuable for the brand.
What Are the Types of SEO?
SEO is divided into various directions, each addressing different needs of a website. The main types of SEO are:
On-page SEO (On-site Optimization)
On-page SEO refers to optimization efforts done directly on the website. This type of SEO helps both users to navigate the site easily and search engines to better understand it.
Key elements of on-page SEO include:
- Headings (H1, H2, etc.) – Must be keyword-optimized and engaging.
- Content – Unique, helpful, and answers users’ questions.
- Meta descriptions – Short, informative summaries that appear in search results.
- URL structure – Short, clear, and keyword-aligned links.
- Internal links – Links to other pages on the site to help keep users engaged.
- Mobile compatibility and speed – Google prioritizes mobile-friendliness.
In simple terms, on-page SEO makes your website both understandable to Google and user-friendly.
Off-page SEO (Off-site Optimization)
Off-page SEO includes activities done outside your website to prove to Google that your site is reliable and reputable. The primary factor here is backlinks – links to your site from other websites.
Main advantages of off-page SEO:
- Backlinks – Links from reliable sites strengthen your site’s position.
- Brand promotion – Mentions on social media, forums, and blogs influence search results.
- Reviews – Positive user reviews are valuable signals for Google.
The more people talk about, share, and link to your site, the more Google sees it as a valuable resource.
Technical SEO
Technical SEO involves behind-the-scenes work that shapes your site’s infrastructure. Mistakes here can prevent Google from properly indexing your website.
Key components of technical SEO:
- Site speed – Slow load time frustrates both users and Google.
- Mobile compatibility – Your site must display properly on all mobile devices.
- HTTPS security – Sites without SSL certificates are marked “not secure.”
- Sitemap and robots.txt – Help search bots better scan your site.
- Managing 404 errors – Nonexistent pages should be correctly redirected.
If your site’s technical structure is weak, high-quality content alone won’t make you rank.
Local SEO
If you're a local business with a physical address – such as a restaurant, beauty salon, or law office – local SEO is absolutely essential. Local SEO includes efforts to rank highly for searches like “dentist in Narimanov” or “translation center in Khatai.”
Key steps for local SEO:
- Create a Google My Business account and fill in all details.
- Ensure correct location placement on Google Maps.
- Use local keywords.
- Collect and respond to customer reviews.
- Clearly display contact information (What, Where, How?) on your site.
Properly executed local SEO allows nearby users to easily find you and reach out directly instead of your competitors.
What Does SEO Service Include?
SEO service is the optimization process to make a website more visible and accessible on search engines. It involves both technical and content-oriented tasks aimed at helping the site rank high on Google and be easily found by potential customers.
The process starts with a technical analysis of the website – load speed, mobile compatibility, security settings, and indexability are examined. Then, existing content is reviewed, keyword usage is optimized, and a user-focused content strategy is created.
To enhance your site’s authority, backlinks from other reputable sites are built, and your brand’s online presence is strengthened. For local businesses, local SEO efforts help users in the area find your site more easily.
This comprehensive approach improves site visibility, increases traffic, and enhances sales potential. At ERAsoft, we offer professional, data-driven SEO services covering all these stages to help position your site for digital success, not just in search rankings.
The Role of Search-Optimized Content and Blogs
At the heart of SEO success lies search-optimized content. Google prioritizes websites that provide the most relevant and useful answers to user queries. So simply placing keywords isn’t enough – content must be valuable, original, and user-oriented.
Blog posts are a key part of SEO strategy. For example, this article serves both as a helpful guide and a blog post by ERAsoft, using keywords like “what is SEO” and “SEO services” to draw Google’s attention. Regular blogging keeps your site active and leads to frequent indexing by search engines.
At ERAsoft, we offer services like keyword analysis, content strategy, and SEO-friendly article creation. This approach ensures that websites are seen not only by Google but also as valuable information sources by users.
SEO Tools and Analytical Approach
An effective SEO strategy involves continuous analysis and measurement, not just proper optimization. Various SEO tools play a crucial role here. For example:
- Google Analytics – For analyzing website traffic and user behavior.
- Google Search Console – To monitor site indexing and detect technical issues.
- Ahrefs, SEMrush, Ubersuggest – Ideal for keyword analysis, backlink tracking, and competitor monitoring.
At ERAsoft, we conduct SEO analysis and SEO audits using these tools together. This helps determine the current state of the website and create an accurate development plan.
An analytical approach is key to measuring SEO impact and calculating ROI. Data-driven optimization decisions are essential for reaching the top of Google and ensuring long-term customer acquisition.
Conclusion
SEO is not just a technical process – it’s a strategy to make your brand sustainable and visible in the digital world. When done correctly, SEO improves your Google ranking, increases traffic, and attracts potential customers. Moreover, its results are long-lasting and reduce advertising costs.
At ERAsoft, we recommend companies treat SEO not just as a technical task but as a strategic investment. To stay competitive, focus should be given to SEO audits, keyword research, backlinks, and local SEO.
Remember: A website that is not visible online is as good as nonexistent. Today’s SEO efforts can turn into tomorrow’s customers. As the ERAsoft team, we are ready to be your reliable SEO partner on this journey.