Google Display is very effective for brand awareness within Google Ads ads. Because Google Display ads work primarily on users' subconscious. Users encounter banner ads when they read news on websites, shop, watch videos on YouTube, and spend time on mobile apps. This method, which seems natural, means that the user is not asked or forced to do anything to see the ad. It captures you in your area of interest and places its banner there. Even if the user does not click on the banner, he sees the advertisement, and it remains in his subconscious even if he does not need it now. It is more likely that the brand will be remembered first when the need arises. Therefore, introducing a new brand is one of the most effective ways to introduce the user.
These ads are shown to people who might be interested in your brand. So it is retargeted to users who have shown interest in a product or website related to your brand in the past.
- Recommendations for Google Display ads
- Banner posts should be attractive
- You can make your banner ads in different sizes
- Your photos should be simple, high quality and have clear slogans
