We know that Google Search ads are based on keywords. The more you choose the right keywords, the more accurate you can make a point shot. There are 3 types of keyword targeting: broad, phrase, exact match. We are sure you have information about them.
The main issue here is: which one should we choose, which one is more suitable for us and which one has a better effect on the quality of advertising?
It depends on your ad and your target. Let us explain our point with a more concrete example. For example, let's target keywords for the Telsat.az site. Telsat.az is the country's first mobile classifieds site, and one or two nuances should be taken into account when choosing its keywords. This site is engaged in buying and selling mobile phones, computers and tablets, smart devices, accessories, mobile numbers. The process of choosing keywords in search advertising should be done in such a way that your ad appears in front of the user in the right search. Otherwise, you will lose the budget for nothing. You don't get any good out of it. Therefore, you need to choose the right type of keyword. For example, by giving the word "phone" a "broad match" you increase your bounce rate on unrelated searches. That is, your ad may appear in searches such as "phone repair", "phone format" and you have nothing to do with it. Therefore, "phrase match" is a more reliable option. In general, "broad match" is used more at the beginning when you don't know your target audience and don't know what words to search. Since "Exact match" is more concise, you need to be careful when choosing it. You need to know your target very well. This is more effective when advertising each product separately. That is, there are 5 categories of Telsat.az, and you can target each of them separately with "exach match" and advertise them.
In short, before advertising, analyze your keywords well, know your audience, and refine your target!
ERA Event Management System (EMS)
13 May, 14:55