- Write original text
Original text is a very important criterion for Google. Copying another website's blog post is unacceptable from an SEO point of view. Even if the copied text comes up first in Google searches, it is not doing your website any favors because it is plagiarism. In general, Google accepts 5-7% similarity of texts. Because when the topics are the same, it is normal to have a certain degree of similarity. But this is a very small part. So keep authenticity at the highest level while blogging.
- Choose appropriate headings for the post
After determining the topic for the blog, you need to choose the most suitable title for this topic. Writing an SEO-friendly headline is the way to reach more readers in less time. It is important that titles include keywords. It should also be relevant and clear to the text. Otherwise, no reader will read a post with a title that is not relevant to their search.
- Do keyword analysis
If you want to create an SEO-friendly article, the first step should be to create your keywords. When you want to identify keywords for a topic, you need to look at what people are searching for and how much. When creating a blog, you can use tools such as Google Keyword Planner, SEMRush, Long Tail Pro, Keywordtool.io, Ahrefs for keywords.
- Use keywords proportionately
One of the biggest factors that will ensure your SEO oriented blog reaches more users is using keywords in the text. In order for the blog not to bore the reader, keywords should be used in proportion to the number of words in the text. For example, in a 1000 word article, use the keyword 8-9 times on average.
At the same time, keywords should be used in meaningful and clear sentences. This is an important criterion for Google. Because the text in which keywords are used in a meaningless form is considered "spam" by Google. The continuation of the topic in our next blog post.