You got it right, today we are writing about the role QR codes play in marketing. First of all, let's find out what QR codes are good for? QR codes have features that allow you to share any information on the Internet in a creative and convenient way.
Website QR Code
It is a type of QR Code that directs users to your website or a specific landing page. These QR Codes are useful in flyers, posters, digital signage and newsletters. All users need to do is scan the QR code. After that, they can browse your website in seconds. If you don't have a website to submit yet, we encourage you to click on the Create a website link. You will definitely like it!
QR codes in marketing: a brief history
QR (Quick Response) codes were invented by the Japanese car company Denso Wave in 1994 for the purpose of tracking vehicles during production. Their distinctive design is inspired by the black and white pieces in the board game Go. Each QR code's pattern of squares and white space (known as the "quiet zone") is unique, so it can be linked to a single piece of online information. The codes are also readable from all directions, meaning a user can quickly scan it using their smartphone and land on the intended web page within seconds.
For example, a restaurant can convert its menu URL into a QR code. When a customer scans the code, it can direct them directly to the menu page.
Examples of QR code marketing
1. Adidas: QR codes with geographic location
When Adidas introduced the Pulseboost HD series, it added a QR code to the tongue of the sneaker. When users scan the code, it takes them to a Spotify playlist that contains music based on their current location. Adidas partnered with Spotify to produce a series of playlists for various major cities, and has since expanded the partnership to include QR codes on t-shirts and hoodies. The variety of playlists continues to grow.
The addition of geolocation data shows that when QR codes are combined with other data, they can direct users to more personalized content.
Why does the adidas campaign work?
It takes into account the momentary needs of the user. When you're out and about, it's hard to scroll through an app to find the right playlist. With this QR code, the user can get the best selection of music directly from his city. It's also great for Adidas as it strengthens customer relationships through its Spotify partnership.
2. Louis Vuitton: Creative QR Collaboration
Louis Vuitton has collaborated with Takashi Murakami to create a series of personalized QR codes in the artist's distinctive style. The campaign in Japan invited customers to scan the code and visit the new range of bags jointly designed by Murakami and Louis Vuitton.
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Why does the campaign work?
It takes the well-known (and aesthetically pretty old) format of the QR code and does it in a whole new way. Murakami's designs are instantly recognizable, but in this context they are unexpected. The design also ties in neatly with the new bag collaboration, so users will have a good idea of what to expect when they visit the Louis Vuitton site.
3. Lacoste: Connecting Television and E-commerce
QR codes allow users to effortlessly make the leap from wanting a product to owning it. Lacoste realized this potential already in 2019 by adding a QR code to its ads during the French Open tennis tournament that year. The company invests heavily in player sponsorships in the hope that viewers will want to replicate the players' styles. In this example, Lacoste places a QR code next to Novak Djokovic, inviting users to scan the screen and make a purchase.
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Why does the Lacoste campaign work?
This QR code reaches the user at a potentially high purchase intent moment. It has clear instructions and makes the code purchase process easy. Lacoste has found that QR codes can bridge the offline and online worlds very effectively.
4. DIESEL: Scan for Verification
Fake jeans are a big problem for fashion brand DIESEL. It often finds that the market is flooded with fake versions of its products, lowering the value and reputation of the brand. QR codes provide an elegant solution to this problem. By adding QR codes to DIESEL jeans, it takes the user to a verified record of the product's source. This is an indication of reliability, and each pair has a unique code, so they cannot be copied. Fake jeans remain a problem, but fake versions can no longer claim to be genuine.
Why does the DIESEL campaign work?
DIESEL uses QR codes to protect its brand value. It keeps records of each product and the QR code acts as a gateway to access this information. However, the code is also a visible indicator of authenticity that anyone can scan.
Benefits of using QR codes for marketing
As these examples show, QR codes offer more marketing potential than one might first think. They are cheap, available everywhere and can be used in very creative ways. You can advertise your products with a QR code. For this, it is enough to contact us. Today, brands are already using QR codes in their marketing campaigns, so you can help your brand take a step forward by contacting us.
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