What color can my logo be?

Colors have strong symbolic meanings and brands use colors to convey certain messages to customers. Colors can greatly influence brand image and recognition. But do you know the history of colors, how many colors are there? The famous English physicist Newton discovered that there is no color in nature. Just when sunlight enters the atmosphere, it refracts and creates the colors of the rainbow: Red, orange, yellow, green, blue, violet, sky. Brands also use its global meaning when choosing a color. He wants to express the brand. This time we also explored the meaning and areas of use of colors for you.

The color red has many shades of meaning and when used in logos it has different meanings. In general, red is one of the most eye-catching colors, it represents passion, courage, love and romance. Of course, the meaning of color can be different in the culture of each country. But in general, this color is suitable for the entertainment, food sector. Global brands such as Coca Cola and Netflix have also benefited from the charm of color. National brands Socar, Bakcell, Kapital bank also shared the attractiveness created by the color.

- Blue is the color of confidence and trust. Its use is successful in the fields of finance, technology, and healthcare. International brands such as Samsung, Twitter, Facebook, and Ford have fallen under the spell of blue color and used it in their logos. This color, which is also our flag, expresses our Turkishness. This shows that the meaning used by us is not the same as global. As an example of our national brands, we can show the logo of our company.

- Green is the color of harmony, courage and nature. It gives a person peace. It is used in banking, medical sector, supermarkets. It is the color of global brands such as Carlsberg, Starbucks, BP, Spotify, Heineken, Mirinda, Bravo also used this color.
As you can see, none of the brands belong to these areas. Therefore, there is no clear ruling on the issue of color. Also, in the globalized world, many rules have lost their importance, or rather, their absoluteness. It seems that colors also apply to this.

-Purple is used to create a luxury, elite impression. It is usually used in the field of psychology and religion. Foreign brands such as Fedex and Yahoo are the carriers of color, and national brands are Azercell and AzerTurkbank.

- Black means power, formality. In ancient history, it was an expression of mourning and sadness, and it is successful in the fields of technology and sports. Black is considered an elite color in our country. National brands such as Gazelli Group and Baku magazine have used this elite. Global brands such as Adidas, Louis Vuitton, Nike, Amazon have used the simplicity and splendor of color. Black is simple and single, plain and simple.

-Orange represents attention, freedom, creativity. It speaks for itself in the art, entertainment and sports sector. World brands such as MasterCard, Fedex, Fanta, Trendyol, MC donalds use it. Our national brands such as Unibank and tap.az have not missed this striking color.
 
Of course, the meanings of colors can vary more depending on the culture of where you work and between regions, and a brand should make sure it is appropriate for its target audience before using a color in a logo.